Butte CollegeLearn everything you need to know about the program and how to take the first step toward enrollment.
Students are introduced to web marketing tools, strategies, application and measurement. It examines benefits and challenges associated with web marketing technologies including web site development, search engine optimization, online advertising, social media, email campaigns, blog marketing, digital public relations, multimedia and mobile marketing. Students will learn how to create a web marketing strategy and then apply web marketing technologies in a measurable way to achieve business objectives. The certificate is designed to provide students with an exposure to web marketing tools and strategies which would qualify the student to work as a web assistant to help manage a company’s online presence.
This program is ideal for individuals seeking to enhance their business acumen and digital proficiency to thrive in the evolving online marketplace. With expert instructors and a practical approach, students will be well-equipped to meet the challenges of modern business environments.
Please refer to the school’s official website for the complete Program Course List.
