Advertising and Sales Promotion: Associate of Arts (AA) Program

This degree program covers the general areas of marketing. In addition it provides the knowledge and skills necessary to pursue a career in advertising. Graduates should qualify for employment opportunities with retail and general business organizations, advertising agencies, and advertising media (radio, television, magazines, newspapers and outdoor) companies.

Program Objectives

• Understand the fundamentals of advertising and sales promotion.
• Develop creative and strategic thinking skills.
• Learn to design and implement advertising campaigns.
• Master communication skills essential for client and team interactions.
• Gain proficiency in digital marketing tools and platforms.

Curriculum Overview

• Introduction to Advertising and Marketing
• Principles of Sales Promotion
• Creative Strategy and Copywriting
• Media Planning and Buying
• Digital Marketing and Social Media
• Consumer Behavior and Market Research
• Advertising Campaigns and Case Studies
• Public Relations and Corporate Communication
• Internship in Advertising and Sales Promotion

Join us to explore the exciting world of advertising and sales promotion, where creativity meets strategy, and transform your passion into a rewarding career.